advertising « Rachel Henwood – Freelance writer, copywriter, published author, marketing and sales literature, web content, web design, Norwich, Norfolk, East Anglia, England, UK,

PA in our Pocket or Marketing Tool?

Posted on March 23, 2010 by Rachel

As technology surges forward, mobiles shrink and mankind busies itself getting connected, the world continues to grow smaller with every passing day. Now, wherever we turn, we see people talking, texting or completely oblivious to their surroundings, engrossed by the latest download.

Filed under: all under one roof, internet & technology, what's going on in the world, why is that? | Tagged: advertising, Advogato, alarm clocks, Amie Street, apple, applications, apps, Ashley Cole, Banking, banks, bebo, Big Brother, blackberry, blogging, bluetooth, break up, buying, calanders, call, calls, camera, carphone warehouse, cellphone, cheapest, cheat, cheating, classmates, clock, comment, communications, communities, connnected, contracts, control, conversations, cost, currency, dating, deceive, development, digital video, divorce, downfall, downloading, Downloads, email, explode, Explorer, facebook, family, Firefox, friendreunited, friends, friendster, fubar, gadgets, games, GPS, growing, handphone, hard drive, headlines, hi5, history, industry, Internet, ipod, ipphone, it's good to talk, itouch, itunes ebay, lifeline, LinkedIn, location tracking, love, maps, market, marketing, marketing dream, marriage, meet up, meetings, messaging, microsoft, mobile phone, mobiles, money, motherboard, mpegs, music, myspace, myyearbook, news, ning, Nokia, O2, online, optus, pay as you go, phones, phones 4U, photos, plans, post, prices, ryze, safari, sales, salvataion, Samsung, secretary, sell, sending, share, shopping, Skype, sms, social networks, sony ericsson, speaking, statistics, stocks, surfing, tagged, talking, technology, telephones, telstra, text flirting, texting, tickle, tiger woods, tool, touch screen, travelling, tweet, twitter, twitterfon, Virgin, vodaphone, weather, websites, work, world growing smaller, world wide web, WWW, youtube | Leave a Comment »

How NOT to stop kids having sex

Posted on March 4, 2010 by Rachel

I haven’t had much time to write recently – work and migraines have been getting in the way – but today I saw a headline flash past my eyes and I had to have my say. So what caught my attention? Condom’s for 12-year-old boys, that’s what. Yes, you read right. 12-year-old boys.

Filed under: all under one roof | Tagged: 12 year-old boys, 14 year old, abortion, advertising, adverts, age of consent, AIDS, alcohol, alcopops, arguement, at what age, babies, Barcardi Breezers, bean bag, beer, Ben10, Benson and Hedges, birth control, booster seats, boots, brakes, breaking the law, Britain, Brittany Spears, business, cars, chemist, child, child parents, cigarettes, claim, class, classroon, company, computer games, condom manufacturer, condoms, consequences, contraversial, control, cool, cost, customer, disease, Disney, disturbing, doctor, downsized, drinking, driving, driving lessons, driving license, DS, Durex, emotionally, England, Europe, Extra small condoms, Family planning, father, Federal Commission for Children and Youth, for sale, Ford, fourteen, fries, getting down and dirty, girls, giving birth, government, grown up, Hannah Montana, Happy Meal, headlines, high school musical, high street, horny, Hotshot, how much do they cost, illegal, image, immature, informed choice, intelligent, junior sized, junk food, kids, knickers, Lamprecht AG, large, Law, learning to drive, legal age, legitimise, Legitimising, legitimize, maturity, McDonalds, mentally, migraine, morning after pill, mother, mothercare, news, newspaper, numbers, pack of 6, packets, paper, parent, Parenting, passing driving test, peddles, peer pressure, pharmacny, phycially, pill, plastic bottles, pram pushing, prams, problem, protection, randy, ready, response, responsible, sale, school, sex, small, smoking, solution, Something for the Weekend, statistics, STDs, story, study, stupid, stupidity, supervision, survery, SWAT team, Switzerland, teenage pregnancy, teenage pregnancy capital of Europe, teenagers, Toyota, Tracey, trust, TV, twelve, UK, underage, underpants, underwear, up the duff, vending machine, Vicky Pollard, vodka, whiskey, why children having sex, wine, XS, youngest parent's, youth culture | 7 Comments »

Educational rubbish

Posted on July 22, 2009 by Rachel

I cleared out our mailbox earlier, and as usual, there was a good half a tree trunk of junk mail in there. The usual stuff. All of which went straight into the bin. The recycling bin that is.

Filed under: all under one roof, living life DOWN UNDER, why is that? | Tagged: advertising, age, age bracket, Amharic, Arabic, australia, Australian, blind, boom, Bosnian, Braille, breast cancer, bum fodder, bumpf, Burmese, Chinese (Simplified and Traditional), Croatian, cure, Dari, delivered, delivery, Dominoes, door stop, Down Under, dumb, economy, English, estate agent, Farsi, free, French, government, greek, health department, history, home, house, house prices, housing market, illiterate, Indonesian, information, international, Italian, Japenese, junk mail, Khmer, Korean, languages, learning, linguist, literature, loo roll, Macedonian, mail, mail box, Malay, Maltese, mammogram, meaning, melting pot, nationalities, Netherlandic, Northern Suburbs, offer, over 50, paper, perth, pizza, Polish, politically correct, Portuguese, post, prevention, price, printed materials, property, rainforest, recession, recycling, reduced rate, risk, rubbish, sale price, sales, screening, security, selling house, Serbian, services, shutter blinds, soldiers, Somali, South Africans, Spanish, speaking, storms, stupid, super deluxe, Swahili, testing, Thai, Tigrigna, time, Togalog, treatment, trees, UN, valuation, value, Vietnamese, voucher, waste, weather, who lives in Perth, windiest city, winds, world war 2, WW2, Zimbabweans | 1 Comment »

If it’s not broken, don’t fix it

Posted on May 29, 2009 by Rachel

Why is it that some companies just can’t help themselves. First they give you too much choice, flooding your brain impossible decisions. Then they fiddle around with something that already works perfectly fine – and has done for many, many years.

Filed under: all under one roof, health & beauty, the funny side of life, why is that? | Tagged: actress, advertising, airbrushed, anti-aging creams, bargain, bathroom, beauty industry, Bible, BOGOF, botox, bottle, brainstorm, breed, bright, business, buying, campaign, change, Che Guevara, children, colourful, companies, cosmetics, cost, crap, cruise missile, decisions, deodorant, design, Dove, face cream, fickle, free, fuel injected turbo engine, gimmick, gravity, grey hair, gullible, habit, hair products, half price, hip, husband, hygiene, ideas, jeans, job, labs, lemmings, lotion, lower prices, magpies, market, marketing, models, money, monkey, mum, packaging, photoshop, Pope, poster, products, profit, promotions, radical, re design, reinventing the wheel, relvolutionary, Rexona, roll on, rubbish, sales, scent, Science, selling, shiny, shoppers, shops, skin, smelly, speed, spilt ends, spray, stupid, sucker, testing, toddlers, tramp, trendy, upside down, value, velocity, voulme, white coats, wind machines, wrinkle, young | Leave a Comment »

An email from President Obama

Posted on May 14, 2009 by Rachel

This morning, as I do every morning, I sat at my desk, opened my email and waited to see what tripe flowed into my inbox….But this morning threw up something a little bit unexpected. An email from the most powerful man on the planet – President Barack Obama himself.

Filed under: all under one roof, health & beauty, life as a writer, parenting dilemmas & surviving kids, what's going on in the world | Tagged: 3G, address book, administration, advertising, america, American President, babies, bank details, Barack Obama, blackberry, blue pills, Burger King, chain main, changes, childhood obesity, children, contact, Dairy Queen, daughters, diet, discount, email, epidemic, fast food, fats, gaggin order, government, greed, Happy Meals, health, health reforms, health system, honour, Hungry Jacks, ignorance, inbox, inheritence, intelligent, Internet, issue, junk food, junk mail, KFC, marketingm companies, McDonalds, media, meteorite, money, Mr President, murdering, nigerian email scam, obesity, over eating, parents, phishing, phones, photos, Pizza Hut, plastic toys, politics, powerful man on the planet, president, problem, profit, rubbish, salt, saturated fats, scams, sex toys, shipping, spam, sugar, takeaways, targeting, toddlers, trans fat, tripe, unhealthy, united states of America, usa, viagra, weight, White House, WHO, World Health Organization, worldwide | 3 Comments »

Damn that fairy

Posted on February 24, 2009 by Rachel

Everyone knows that asking a mother what sort of diet their child has is paramount to calling them hopeless, useless and completely irresponsible….

Filed under: all under one roof, health & beauty, living life DOWN UNDER, my family & other animals, parenting dilemmas & surviving kids | Tagged: 8 years old, abuse, adult, advertising, alcohol, australia, baby, baby teeth, bad news, braces, bread, breakfast, brushing, campaigns, cancer, candy floss, cavities, cereal bars, cereals, Cheerios, child, childhood, children, chocolate, cigarettes, Coco Pops, coke, colours, cost, dental, dentists, dentists chair, diet, expensive, fizzy drinks, flossing, flouride, fruit, funny pic, future, good news, healthy eating, how much, how much sugar, images, juice, junk, living in perth, luch, lunch box, menu, money, mother, mum, obesity, orthodontist, over bite, perth, picture, plates, Puffed Wheat, rabbit warren, raisins, soapbox, soft drinks, sugar, Sultana Bran, sun, sweets, talking, teeth, tooth, tooth fairy, toothpaste, traumatic, treatment, TV, vegetables, what to avoid, x-rays | 2 Comments »

McDonald’s Saves the Day

Posted on August 23, 2008 by Rachel

Australia, a country renowned for it’s love of sports and outdoor lifestyle has just been named the ‘Fattest Nation in the World’. Oh what a proud moment in history that is, let’s bring out a double cheese burger and chuck it on the barbie to celebrate…
Click header to read the rest.

Filed under: all under one roof, health & beauty, living life DOWN UNDER, what's going on in the world | Tagged: 2030, advertising, australia, balme, barbie, beed, big mac, burger, calories, cheese burger, chicken, children, cigarettes, colonic irrigation, cooking, crisis, customers, death, definition, diet, disease, eating, epidemic, family, fast food, fat, Fattest country in the world, fines, flipper, fresh food, gaining weight, gold medal, greenpeace, Happy Meals, health, illness, ingredients, junk food, kids, losing weight, marketing, Mc Nuggets, McDonalds, medical, menu, michael Phelps, new jobsm demand, not eating meat, obese, obesity, olympics, people, pester power, predictions, price, saturated fat, Singapore, sponsoring, super size, UK, unhealthy, US, usa, Usain Bolt, Value Meal, vodka, world | Leave a Comment »

Choice isn’t always a good thing

Posted on August 18, 2008 by Rachel

It is an accepted fact these days that our everyday decisions are now dictated to and in many ways controlled by marketing companies and the hypnotic hold they seem to have over us…

Click the header to read the rest.

Filed under: all under one roof, the funny side of life | Tagged: advertising, animal testing, anmes, australia, baking soda, banned, brands, business, buyer, china, chinese products, choice, cigarettes, colgate, companies, conspiracy, damage, decisions, DEG (diethylene glycol), dentists, dilemma, funny, guinea pig, gum disease, health, hollywood, human, hygiene, kidney, liver, losing your memory, marketing, media, memory, money, packaging, panadol, peroxide, perth, photo, picture, polos, price, products, profit, sales, sensitive, shopping, supermarkets, teeth, tooth fairy, toothpaste, total care, toxic chemical, types, UK, US, uses, whitening | Leave a Comment »

Zoom Zoom Zoom

Posted on July 14, 2008 by Rachel

You could be forgiven for thinking that buying a car is a simple 3 step process – you choose your make and model, you get offered a fabulous deal and you drive away – with free floor mats, a tank of fuel and a hamper of unedible food. Sadly this is not so. It’s not even close… (click header to read the rest)

Filed under: all under one roof, living life DOWN UNDER, why is that? | Tagged: 4WD, advert, advertising, Audi, australia, bargain, BMW, buying cars, campaign, Chrysler, Citroen, colour, con, cost, customer, Daewoo, deal, dealers, dealerships, Diahatsu, Down Under, emigrating, expensive, Ford, hard sell, Holden, Honda, how to buy a car, Hyundai, Internet, Jeep, Kia, Land Drover, life in australia, living in perth, lowest price, make, Mazda, Mercedes, mitsubishi, models, motor industry, moving, negotiating, new cars, Nissan, off road, package, perth, price, Proton, registration, salesmen, saloon, second hand, small car, sports, Suzuki, Toyota, tricks, used cars, vehicles, volkswagen, Volvo, warranty, website, what it's like, what to expect, year, zoom | 2 Comments »

Ho Ho Ho

Posted on July 3, 2008 by Rachel

Christmas came early to sunny Perth today. Well when I say Christmas, I should probably clarify. After all, it is only July and many of us are still trying to shed the weight gained from the last time we dived head first into the festive trough….. (click header to read the rest)

Filed under: all under one roof, living life DOWN UNDER, my family & other animals | Tagged: advertising, australia, babies, children, christmas, emigrating, hives, kids, kmart, layby, life in Perth, living, marketing, moving, parents, presents, sales, shopping, stress, winter | 2 Comments »

Rachel Henwood – Freelance writer, copywriter, published author, marketing and sales literature, web content, web design, Norwich, Norfolk, East Anglia, England, UK,

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