So poor old Kerry Katona has been dropped as the ‘face’ of supermarket chain Iceland has she. Poor love, how’s she going to fuel her drug habit now? I feel another stint in The Priory is on the cards for her any day now.
Having had just 2 run-ins with the police this week, and ‘on the verge of being sectioned’ amid fears over her mental health, the surprise isn’t really that Iceland has finally kicked her to the curb, but that they ever paid her to help sell their frozen pies and chips in the first place.
It says a lot about the power of celebrity endorsement, that a company would ever feel she would actually appeal to the average customer and inspire them to flock to their aisles and fill up their freezers.
I suppose when Kerry was first signed up, she was, on paper at least, the perfect candidate for the job. Riding high on the D list celebrity train, she was cheap and cheerful and had more column inches than the PM and Posh Spice put together. A few years on however, and she’s proved to the world a 1000 times over that she is just the perfect example of the bolshy white trash that now gets paid to scream and swear on TV, and roll around drunk in the gutter. Never mind the fact she must surely have sniffed more Coke up her snout since being signed to Iceland, than all of their customers have managed to buy and drink in a year.
So who is this lovely specimen of trashy tabloid fodder? Nobody really. She’s famous for doing precisely bugger all. Or to put it another way, famous for doing nothing of any real value or importance.
She originally climbed up into the public eye as a member of Atomic Kitten – a girl band that really only made it big once she had left, and her speaking vocals (she never actually sang a note) were taken off the music they released. Not wanting to lose the fading limelight, she quickly married into boy band ‘royalty’, and then of course got divorced. Before the marital sheets could even be washed, she milked her misery for all it was worth, bleating on in a heart-wrenching autobiography about her downtrodden upbringing, broken heart and terribly tragic existence. Well she didn’t actually write it herself – anyone who ever heard her speak would soon realise that – but her picture was on the front cover.
Appearing in as many reality shows as possible, she helped to take TV to an all new level of low, as she smoked and drunk her way through 4 pregnancies, screamed at her husband, neglected her kids and appeared as high as a kite on countless TV shows.
Did I forget to mention she was also given her own column in ‘OK’ magazine – a chance for her to air her views and opinions on her fellow celebrities. Seriously what on earth was the editor thinking? Did they really believe that any reader would really give a sh*t what this woman had to say in her 2 syllable or less weekly drivel?
I think it’s fairly obvious to say that these sort of pointless people really irritate me, but I can’t be the only person fed up with the rich and pandered getting away with bloody murder, just because they live out their life in the press and have Max Clifford on speed dial. Take the once great supermodel Kate Moss. When she is seen out with her child, she’s constantly flapping a cigarette in her face or rolling joints. And when photographed doing drugs a few years back, she merely said she was sorry, and then promptly landed new contracts and went on to double her income for the year.
I don’t think it would be so grating that some people get paid so much to do so little, if they really earned the money they got. But they don’t. With Kate Moss, it’s plain to see that it’s the guys with the airbrush who deserve the big bucks. The retouching must take longer than the original shoot.
The one thing I will say for Kate Moss is that at least she makes me feel pretty good about myself. We’re the same age, give or take a few extra months on her side, yet I don’t have a fraction of the wrinkles she does. So I guess I’m the lucky one really, not having been exposed to 20 years of partying through the night and a diet of lettuce, nicotine and narcotics.