PA in our Pocket or Marketing Tool?

As technology surges forward, mobiles shrink and mankind busies itself getting connected, the world continues to grow smaller with every passing day. Now, wherever we turn, we see people talking, texting or completely oblivious to their surroundings, engrossed by the latest download.

Of course it’s good to talk – or so they say. Everyone and their brother are now happy to be ‘friends’. They post, comment, and tweet, happy to share their life and divulge their souls. Yet should they one day pass in the street, they’d probably just walk on by.

Yes, the world may be talking, but what, if any, conversations are actually taking place?

Not long ago mobiles were such a simple tool; used to catch up with family or make a quick call. Today, in many ways, they help to run the world. They are our lifeline and motherboard rolled into one.

We rely on them to bank, shop, travel, and date. To track down, meet up, and break up. They tell us what time to wake up and where we need to go. They can be our secretary and our salvation. For the foolish, who use them to cheat and deceive, they can also be our downfall.

As this market grows and mobile advertising looks set to explode, you have to ask yourself this – are phones really designed to help us manage our everyday lives, or are they just a marketing dream – a tool designed to sell, and therefore, in turn, control us?

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