PA in our Pocket or Marketing Tool?

As technology surges forward, mobiles shrink and mankind busies itself getting connected, the world continues to grow smaller with every passing day. Now, wherever we turn, we see people talking, texting or completely oblivious to their surroundings, engrossed by the latest download.

Of course it’s good to talk – or so they say. Everyone and their brother are now happy to be ‘friends’. They post, comment, and tweet, happy to share their life and divulge their souls. Yet should they one day pass in the street, they’d probably just walk on by.

Yes, the world may be talking, but what, if any, conversations are actually taking place?

Not long ago mobiles were such a simple tool; used to catch up with family or make a quick call. Today, in many ways, they help to run the world. They are our lifeline and motherboard rolled into one.

We rely on them to bank, shop, travel, and date. To track down, meet up, and break up. They tell us what time to wake up and where we need to go. They can be our secretary and our salvation. For the foolish, who use them to cheat and deceive, they can also be our downfall.

As this market grows and mobile advertising looks set to explode, you have to ask yourself this – are phones really designed to help us manage our everyday lives, or are they just a marketing dream – a tool designed to sell, and therefore, in turn, control us?

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Shut up and push

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Here are some recent ramblings of an enlightened male, that will no doubt make mothers everywhere grind their teeth in annoyance.

According to Michael Odent – a medical expert and ‘childbirth specialist’ – fathers-to-be should no longer be present at the birth of their children, and should be banned from the delivery room. Apparently they make our time in labour longer, more painful and more stressful.

Oh, what a load of crap.

I believe it’s the trying to push and pass out something the size of a bloody melon that is the cause of all the pain and stress, not having the father sat beside us in the room. Something that Mr Odent would know if he was to give it a go. Oh that’s right, he can’t, he’s a man.

Now I can only speak for myself, and the 22 hours in total I’ve spent in labour, but having my husband in the room helped, not hindered the situation. He made the time go faster by talking to me, making me laugh and occasionally laughing at me (as he winched me on and off the birthing ball). He fetched me reading material and fluids, and let me wrap my fingernails so snugly around the bones in his arm I left scars, without making so much as a whimper.

For me, high as a kite on gas and air, the time actually passed quite quickly. For him, unable to escape from my vice gripe long enough to even let the blood flow back into his fingertips, the time must have practically stood still.

His one very stupid idea of offering me a Jaffa cake half way through a contraction aside, my husband was an absolute god send, and made an otherwise traumatic occasion much more bearable. The thought of having had to go through that without him there doesn’t even bear thinking about.

So I really don’t care if Mr Odent has been ‘involved for more than 50 years in childbirth’. He hasn’t been there. Or got the t-shirt, weakened bladder or stretch marks to prove it.  So with all due respect, he should butt out and stop trying to fix something that isn’t broken. Recommending that a woman should give birth with only a silent midwife in the room is like suggesting an operation should be done without the general anesthetic – just because it might speed up the recovery time. Would Mr Odent particularly like to be sliced and diced whilst awake I wonder?

Of course midwives do a great job – my last one was lovely, if my somewhat hazy memory serves me right – but they can’t give you what you need while your pelvis splits in half and your pain levels go off the Richter scale. At a time when all dignity has left the room and you’re freaked out and panicking, you don’t need polite chit-chat with a strange woman between your legs, as she grapples with a slippery crowning head. You need a familiar face and the reassurance of the person who got you into this painful bloody mess in the first place.

The other, even more laughable observation made by Mr Odent, is that watching your wife give birth can ultimately lead to divorce. I’m sorry. Is this man for real? What he’s really saying is if a man is subjected to seeing his wife laid out on a table like a birthing cow, then he will ultimately be put off having sex with her again, and as a result, have no choice but to throw in the towel and his wedding ring.

Now THAT is the saddest excuse in the history of marriages for a man being forced to leave his wife. It’s actually justifying why a man can jump ship and run off with a younger, un-stretched, child-free model. If there’s a Mrs Odent out there, you must be so proud – and so very paranoid.

Generally speaking, the man who gets you pregnant already knows (or should already know) you inside out. If, after the birth, he literally knows you inside out, then that, unfortunately, is one of the side effects of procreation.

To say that men can’t stomach the sight of their wife in labour or that they will ‘stop feeling a sexual attraction towards them’, is an insult to husbands everywhere. It’s certainly an insult to woman to say that we’re no longer seen as anything other than a piece of reproducing meat after the birth.

If woman had their way, Mr Odent, we wouldn’t be forced to watch our husbands belch, scratch, itch and fart beside us on the sofa every night. None of these manly qualities really puts us ‘in the mood’ you know, but you don’t see us all rushing to file for divorce and citing these disgusting habits on the grounds of unreasonable behaviour.

Really, fancy telling us we should be giving birth in silence and on our own. Are you recruiting for the Church of Scientology by any chance? Next you’ll be saying that pain relief is illegal and Enya is no longer a suitable birthing artist.

For a father to be made to miss out on seeing his child born would be a terrible thing. Not only because he wouldn’t get to experience the incredible rush of euphoria when meeting your 5 second old offspring for the first time, but because for the rest of his life he would be forever reminded by his wife, that not only did she have to do all of the work, but that he wasn’t even there to hold her hand at the end.

And that, Mr Odent, is the part you seem to have forgotten. Woman want their men there with them at this time. Not just to offer them support and a back rub, but so that they can see first hand just how much pain childbirth involves. This way, regardless of how many bins are put out or paychecks earned, the man will always know that he owes something to his wife that can never be repaid.

Call it an unfair advantage in the guilt stakes, but childbirth is the one bit of power we woman still hold in this world. Don’t you dare try and take that away from us.

Long live the King, the King is dead

Michael Jackson’s death will no doubt go down in history as one of those moments when everyone remembers where they were when they heard – just as when the first man walked on the moon, the Berlin Wall came down, Princess Diana died and 2 planes flew into the Twin Towers.

I was in the gym, peddling furiously away on a bike when I clocked the 3 TV screens above me and realised that something was amiss in La La Land. It took a moment to figure out exactly what was going on as the volume was turned down and my lip reading skills aren’t what they should be.

I immediately sent an SMS to my husband (which is not an easy thing to do whilst going uphill on Level 7) to ask him if he’d heard. He simultaneously called me to tell me the news. Apparently by this stage we were the last 2 people in this media led world to have heard the news.

Unsurprisingly enough, what has followed his death has been nothing less than the full blown media circus that you might expect. Every single TV channel has so far leapt with both feet onto the bandwagon, and bled the story dry for every last sensationalist drop. Tasteless jokes flooded the Internet before his time of death was even called, and desperate ‘comedians’ and talentless talk show hosts thought that the news was the perfect fodder for a few quick and cheap laughs.

Oh what a charmed and hypercritical world we live in.

A place where no matter how famous, successful or talented you are, the media would rather look for a way to break you down and pull you apart. That is of course, when you are alive. Should you die, preferably in an untimely, or even better, dramatic fashion, then every red carpet commentator and entertainment presenter will sure enough have something to say.

They will stand there, all primped, preened and ready for their moment in the spotlight, as they sing the praises of the dearly departed and talk about the travesty of a life lost. Oh please, what a load of cra*p.  These headline loving vultures are about as sincere in their grief as Hannibal Lector would be giving a rousing speech at a Pro-Vegetarian Convention.

If Michael Jackson had been in the news the day before, it would have been to make some snide reference to his weird appearance or spiraling debt. A chance to snicker over his eccentric behaviour, dredge up his checkered legal history or make even more assumptions as to why he did what he did.

If he had been on the news the day before, it certainly wouldn’t have been to commend his genius lyrics, his skill on the dance floor or the 5 decades worth of contribution he has made to the music industry. These sort of accolades, sadly, only come with death.

It would be nice to think that a man who has provided so many people with the musical backdrop for a lifetime of memories, be remembered for what he has achieved and not what he so royally buggered up.

OK, so maybe he did look rather odd, and for some strange reason chose to sleep in an oxygen chamber with a chimp called Bubbles. But for heavens sake, the inhabitants of Hollywood are powered by silicon and Botox, and half the stars are already onto their 2nd face. Joan Rivers certainly looks like an extra from Thriller, and no one seems to give her such a hard time.

And perhaps Michael Jackson did somehow manage to get himself into millions of dollars worth of debt, and then have to sell off his ranch and glittery glove to bring in some cash. But so what. Who are we all to judge? After all, those who live in houses built with credit cards, wear clothes bought with store cards and drive cars paid for by legal loan sharks, really shouldn’t throw stones.

Really, if you take comparative salaries into account, Michael Jackson buying a Ferris wheel and a couple of tigers, or a pair of 6 foot solid gold flamingos for his front lawn is really no different to the average person slapping a $1000 handbag or the latest Plasma on their plastic. Especially when they know all to well that there isn’t a hope in hell of ever being able to pay it off before the interest charges double the actual cost.

Michael Jackson lived his life on the stage, lost his childhood as a result and probably never really had a chance to grow up and experience the real world. Many would say that that was his choice, that he chose the life he lived. But those same people were also probably happy to sing along to the music he made and try their hand at a spot of moon-walking.

So lets hope, that instead of dragging his death through another media rumour mill, with endless ‘explosive’ new allegations and ‘shocking’ breaking headlines, he will finally be given a little respect and laid to rest in peace, and we can get back to our regular TV viewing.

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