I know some people simply don’t have the time for the likes of Heat magazine. In fact, they’ll make a great show of haughtily flapping their broadsheets right in your face and declaring that your IQ is bound to have dropped several points just by picking it off the shelf.
I’m not one of those people, I love Heat. Don’t know why, I just do.
Admittedly it may not have the editorial content of The Independent, or offer an in-depth analysis of world events – much beyond weight gain, wardrobe malfunctions and celebrities who can’t make up their mind who to date. But that’s the whole point of a magazine like this.
It isn’t meant to replace ‘The News at 10’ or ‘Question Time’ and it never claims to help improve your exam results or boost your earning power. Rather, it’s half an hour of total escapism every week – and, if we’re all honest, an opportunity to reassure ourselves that those celebrities who ‘have it all’ often don’t.
Because, whilst the average reader may not have the fame, fortune or enviable shoe collection of most of the people featured week after week, at least us unknown, relatively broke, Louboutin-less readers are safe in the knowledge that we won’t be photographed nipping out to Tesco in our ill-fitting tracksuits, with hair that looks like an unwashed birds nest and eye bags down to our cheekbones. And we won’t make the headlines when we meet, marry and divorce in the time it takes a normal person to draw breath. And we won’t cause a national panic because we lost a bit of weight, or god forbid, ate too much for lunch.
So I reckon that magazines such as these actually work as a rather handy and incredibly cheap form of therapy for Joe Public. They give you a glimpse into the sort of lifestyles most could never hope to afford – unless your mum was a Rolling Stone groupie and you’ve just found out you can move like Jagger – and then show you that the grass isn’t always greener in La La land.
And it’s for that reason – and the handy TV guide – that I have been buying Heat since Issue 1. Now, 12 or so years on, having produced 2 children, lived in 3 continents and survived one life crisis after another, I’ve carried on buying it every week. And yes, I still have a go at my husband if he dares flick through it before I’ve read it cover to cover.
Granted, I often feel like I’m on the wrong side of 30 for the fashion spread and technically I guess I’m also old enough to have given birth to some of the Torsos of the Week, but what the hell. All those years of trivia and escapism haven’t done me any noticeable harm and I’m pretty sure my IQ hasn’t diminished over the last decade – and if it has, I’ll put that down to having children.
So all of that said, it would be something of an understatement to say I was a tad excited to open Heat this week and see I’d finally won Letter of the Week – I think I might actually have let out a squeal. So overcome was I with shock that I immediately had to call my husband (who totally understood my joy) and my sister, who initially thought I’d won the lottery.
It’s a funny thing that after all these years of writing, having published a book, kept countless clients happy with copy and received fairly respectable hits on my blog, it’s having a letter printed in Heat that really makes my day. And winning the prize of course…
Now not that my 25.5 seconds of fame have gone to my head, but just in case a member of the paparazzi has driven down the A11 by mistake and is currently ambling around rural Norfolk looking for a way back to civilisation, I think perhaps I’ll make the effort to brush my hair before doing the school run later today.